OlderLivingMatters

BUSINESS is failing to meet the needs and aspirations of older people in the home and in the workplace, according to the Minister for Care, Caroline Dinenage MP. Despite representing a near half-billion-pounds a year market, older consumers are failing to receive the products, services and workplace experiences they want and need because firms. Although older consumers account for some £473 billion of spending annually, the reality is that services and good aimed at this mark

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My frail and elderly parents – she is 87 and he is 95 - are still just about coping with independent living in their modest 1950s suburban semi. They cook, shop for food (heavy stuff now delivered), and manage washing themselves and their laundry. However, since developing ulcerations on both legs last summer, my mother is finding the stairs ‘a bit of a problem’. At first, I thought she meant it just took her ages to go up and down stairs. A couple of years ago we installed h